Keynote Video: My Speech at BRITE '23

My keynote speech from this year's BRITE ‘23 conference is now live for you to stream!

In my keynote, I speak about the crisis facing digital transformation (DX) today, and I lay out the five-step "DX Roadmap" for driving real change in any organization.

The speech offers an overview of my new book, "The Digital Transformation Roadmap," with several case studies.

Highlights of the video

• 1:00 The crisis of failure in DX

• 2:10 The barriers holding companies back

• 5:30 Why change is not as hard as it seems

• 7:50 ChatGPT is not a strategy

• 8:50 How Mastercard picks problems that matter

• 10:07 The wisdom of "We have no idea what is going to work..."

• 11:08 The Four Stages of Validation for any business model

• 12:20 CNN+ and the price tag for false confidence

• 14:11 Why Walmart is winning in online groceries

• 17:24 How the New York Times grew beyond its core business

• 18:02 The radical bet on Amazon Web Services

• 18:44 How Two Pizza Teams drive growth at scale

• 20:05 Are you a car company, or a tech company that makes cars?

• 21:06 Building a digital-ready culture

• 21:25 What the "No PowerPoint Rule" says about culture

• 23:10 Summary of The DX Roadmap

• 23:38 Three surprising truths of digital transformation

Quick Links

Share the VIDEO: https://bit.ly/DXRoadmap-Keynote

Order the BOOK: https://amzn.to/41U85dl

Download a free CHAPTER: https://bit.ly/subscribe-DX

Big Thanks

Many thanks to Matt Quint and Bernd Schmitt for an amazing event. This is the 16th year of BRITE, which I started back in 2008, and which Matt Quint has led for the last 7 years. Be on the lookout for more great videos from BRITE by following Matt on LinkedIn!

Keep in touch

That’s it for this week. I will be back next week with a text-format edition of “David Rogers on Digital.”

See you soon!

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