Hi, I’m David Rogers.
I’m a C-suite advisor, faculty at Columbia Business School, and bestselling author. I help companies around the world—Microsoft, Google, Citibank, Mastercard, Toyota, Merck, Cartier, Unilever, and many more—transform for the digital age.
This newsletter is where I explore the challenges and possibilities of digital transformation with my readers.
Over 10,000 subscribers around the world read the newsletter each month.
What people say about David’s writing
“The world’s leading expert on digital transformation.”
—Leadership In Action (The Wharton School)
“Required reading for corporations grappling with how to thrive in the digital age.”
—Dr. Athina Kanioura, Chief Strategy & Transformation Officer at PepsiCo
“Rogers is provocative and pragmatic… His insight and advice continue to have lasting impacts on our digital journey.”
—Melissa Winter, President of Acuity Insurance
“Rogers opens the doors on what makes transformation work in high-performance organizations.”
—Philipp Wohland, Chief People & Transformation Officer at Virgin Media O2
“Rogers provides the indispensable guide for how to drive continuous change.”
—Chris Reid, Executive Vice President Identity Solutions at Mastercard
The Top Newsletter & Community on Digital Transformation
In each issue of the newsletter, I share in-depth writing on topics like:
Growing a digital mindset and culture
Transforming your organization from the bottom-up
Leading through uncertainty and change
Mastering experimentation at scale
Finding growth in and beyond your core
Redefining strategy by asking the right questions
…and much more.
📚 Top 6 Most Read Articles
Try a taste of the newsletter.
#6: Digital Leadership in Action
My interview with Ann Greenhalgh on the Wharton School’s “Leadership in Action” program on Sirius XM radio.
A wide-ranging conversation on why digital transformation is a continuous journey, the cautionary tale of CNN's failed digital efforts, organizational complexity as a barrier to change, and why even digital-native companies are looking for new models of leadership to keep up with digital acceleration.
#5: What Is Digital Transformation?
One of my first articles for David Rogers on Digital. My attempt to define “digital transformation” a decade after I started writing about it.
#4: Are You REALLY Doing Digital Transformation?
I set out to spot the telltale signs of when a company thinks it is doing DX, but it is really just executing a series of technology projects, without any transformation of the business.
The article is written in the form of 10 questions to contemplate for your own business.
#3: Eight Strategy Tools from “The DX Roadmap”
An introduction to the 8 strategy tools from the pages of The Digital Transformation Roadmap.
Each tool is designed to work at every level of the organization—whether you are a CEO, directing digital for a business unit, leading a function like Marketing, or part of a team designing a new digital product. I hope you find them helpful!
#2: ChatGPT is Not a Strategy
I’ve had many conversations recently that start with a leader’s request to discuss their “AI strategy” or their “ChatGPT strategy.”
In the article, I describe how new technologies risk distracting us from questions of strategy. Yes, Generative AI demands our attention. But as we begin to experiment with it, we must remember to “fall in love with the problem, not the solution.”
#1: The DX Roadmap: A Brief Introduction
My most read article.
I introduce the overarching framework of my new book—which distills the lessons of "the 30%", the companies generating real business results from their digital efforts. What sets them apart from the majority of companies whose DX programs are failing?
More Reading
If you’d like to dive into my writing in depth, I encourage you to order my newest book, “The Digital Transformation Roadmap” on Amazon, and its prequel “The Digital Transformation Playbook.”
Advisory & Keynote Speaking
To learn more about my work with business leaders, you can visit my website https://davidrogers.digital
A Few Words from Our Readers
Over 10,000 subscribers around the world read the newsletter each month.
Here’s what readers are saying:
“I love your articles and books. They are an incredible guide for digital transformation.”
Gisela Ortega Baqueiro
Business Unit Head
”Great and inspiring articles that support everyday digital transformations. Eager to read the next ones!”
Dan Paiuc
Chief Commercial Officer
”Always thought provoking!”
Soumitra Sen
Cofounder / Chief Growth Officer
”Digital transformation summarized in crisp articles by David Rogers. A must-read!”
Asheesh Chatterjee
CFO
”As always, straight to the point. A great article by David Rogers.”
Claudia David
Executive Director
”Wisdom! Thanks, professor.”
Jorge C Antonio
CEO
Questions?
Drop us a line at contact@davidrogers.digital
Thank you for your support.
I look forward to growing the David Rogers on Digital community with you in the year ahead!
