Another way of asking the "what problem are you trying to solve?" question that I've found helpful is "What business capability are you trying to develop? Why?"
While pain is the driver for an answer to the first question, benefit is the driver when thinking of answers to the second.
It can help shift perspectives to find additional value levers for Gen AI initiatives (or any initiative, really...).
Joël - Great point! I describe this as looking at "opportunities" (to delight your customer, or expand your business into new areas), alongside "problems" to solve (for customers or the business). VC investor Kevin Fong dubbed these "vitamins" vs. "painkillers" as investment theses.
Hi David, I am an English teacher and I have started writing stories and my plan is to pursue writing as a career. In the last month, I've watched several videos that discuss how many writing services were replaced by AI. After reading your article, I understand why many of those companies are already having problems with traffic from Google or with clients who are not satisfied.
I will go over your article again and probably think of a few questions to start asking around. AI has come to stay and I know that human writers are not always replaceable by Chat GPT, but I would like to understand this dynamic at a deeper level.
I appreciate your work in this article. It has been useful for me.
Hi David - Good post!
Another way of asking the "what problem are you trying to solve?" question that I've found helpful is "What business capability are you trying to develop? Why?"
While pain is the driver for an answer to the first question, benefit is the driver when thinking of answers to the second.
It can help shift perspectives to find additional value levers for Gen AI initiatives (or any initiative, really...).
Joël - Great point! I describe this as looking at "opportunities" (to delight your customer, or expand your business into new areas), alongside "problems" to solve (for customers or the business). VC investor Kevin Fong dubbed these "vitamins" vs. "painkillers" as investment theses.
Hi David, I am an English teacher and I have started writing stories and my plan is to pursue writing as a career. In the last month, I've watched several videos that discuss how many writing services were replaced by AI. After reading your article, I understand why many of those companies are already having problems with traffic from Google or with clients who are not satisfied.
I will go over your article again and probably think of a few questions to start asking around. AI has come to stay and I know that human writers are not always replaceable by Chat GPT, but I would like to understand this dynamic at a deeper level.
I appreciate your work in this article. It has been useful for me.
Thanks for sharing, Pilar. I'm delighted you found the article thought provoking for your own work and writing!
💯in agreement